UNESCO, Rekrei, and Ogilvy & Mather all partnered to create a crowd sourced online museum where people can come together to learn, share and digitally recreate monuments that have been lost.
Ogilvy & Mather
2016 Cannes Lions Shortlist
ReclaimHistory.org provides users with a much more visually immersive experience, encouraging them to explore historical sites that have been lost around the world.
Rekrei is a crowdsourced project to collect photographs of monuments, museums, and artifacts damaged by natural disasters or human intervention, and to use those data to create 3D representations and help to preserve our global, shared, human heritage.
The detail view consisted of a designated page, where users can read literature or watch videos to expand their knowledge.
We structured the experience around three specific levels (Discovery, Details, Action). This created an in and out mental model that was easy to understand for users. They start at the widest view, the globe view, and continually zoom in to discover more specific details..
Within each page there is an opportunity to contribute to the information shown, similar to a wiki page, continuing the concept of creating a crowdsourced database.
Interaction animations were created in After Effects to help guide the front end development of the experience. This helped communicate the tone and expectation from an interactive perspective.